Thisisnorthumberland.com became a star of the small screen at the weekend.
The website took over a corner of Hexham Farmers’ Market for a unique bit of self-promotion.
Shoppers and stallholders at the twice-monthly farmers’ market held in the heart of the historic town were able to catch up on all the latest news from thisisnorthumberland.com on a giant plasma TV screen mounted to the back of a nippy Smart car.
As buyers stocked up on the finest local produce the area has to offer, they were treated to an eye-catching display of the plethora of information thisisnorthumberland.com has to offer from engagingly written lifestyle features and news to downloadable walks and specially commissioned films promoting one of the UK’s most special and beautiful regions.
The dynamic presentation held in the shadow of Hexham Abbey was seen – and warmly received – by hundreds of market goers as they participated in some early pre-Christmas shopping.
Visitors were able to click through the site, meet some of the team and ask questions about Northumberland’s newest online travel, tourism and lifestyle magazine.
Jane Hall, who co-founded the site along with Sheelagh Caygill, said: “Hexham Farmers’ Market is a very popular bi-monthly event and was the perfect venue for thisisnorthumberland.com to go out on the road, meet locals and visitors’ alike and tell people about the area’s newest online portal for travel and lifestyle news.
“The big plasma TV screen hitched to the back of a Smart car was a talking point in itself, and it allowed us to show the website to its full advantage.
“Plasma signage is a great tool to reach large audiences and is a very versatile way to get your message across.
“We are very grateful to Hexham Farmers’ Market for allowing us to be a part of their event on Saturday.”
The market is justifiably famous for the high quality of the local produce on offer – all from within a 50 mile radius of Hexham. Shoppers can expect to find the freshest, seasonal local products from meat and vegetables to pies, cakes, pickles, soups and beers at a fair price from Northumberland, Cumbria and County Durham.
The producers themselves man their stalls, so there is always someone on hand to chat about provenance and what they are selling.
But it’s not just about food. Music and cookery demonstrations are also very much a part of the bi-monthly market held on the second and fourth Saturdays of the month between 9am-1.30pm, lending a real festival atmosphere to proceedings.