NewcastleGateshead Initiative, one of the UKs most successful destination marketing organisations, is at the at the forefront of visitor information provision in the digital era with the launch of a Twitter-powered online map called ‘Geordieland’ (www.geordielandmap.com).
‘Geordieland’ plots Twitter content from venues, attractions, shops, bars, restaurants and individuals on an illustrated map of NewcastleGateshead. It is designed to inspire visitors and locals alike and is available online from Monday (20 May) via mobile platforms like smartphones and tablets, as well as desktop computers.
Sarah Stewart, chief executive at the destination management and marketing organisation, said: “Geordieland is a unique website that really allows visitors and residents to immerse themselves in the vibrant personality of the place and make the most of the time they spend in NewcastleGateshead. The map allows us to harness the power of social media, and brings together all the fascinating information already shared on Twitter across the destination in one easy to use platform.”
‘Geordieland’ was designed by Newcastle-based creative agency, Drummond Central. It allows users to search for inspiration by filtering content by themes covering food & drink, accommodation, nightlife, shopping and things to see & do.
The platform also pulls through live Tweets from users who have their Twitter location services switched-on, Sarah added: “We’re encouraging Twitter fans to use #Geordieland in their posts. By incorporating live Tweets from members of the public, as well as venues and businesses in the city, we can ensure content is always dynamic and recommendations are available to Geordieland users from the people who know the place best, our local residents.”
Geordieland is the latest in a series of digital advancements by NewacstleGateshead Initiative which have included launching one of the UKs first destination smartphone apps, and website developments that have seen a growth in unique visitors at www.NewcastleGateshead.com to more than a million in 2012, an increase of +71% versus the previous year.
The organisation is also working with VisitEnagland’s ‘Fan in a Van’, Rachel Kershaw (31), who last year spent ten weeks travelling the length and breadth of the country following the Olympic Torch. Now back home in Fenham, Newcastle, Rachelwho works as a creative writer for Bauer Media at Metro Radio, has partnered with NewcastleGateshead Initiative to launch a new destination blog, www.lifeingeordieland.com.
Rachel said: “I had such a fantastic time travelling the length and breadth of the country during the Olympic Torch relay and blogging about my experiences for VisitEngland. Many of my most memorable were right here in the North East, in particular seeing Bear Grylls zip-wire off the Tyne Bridge and I’ve just recently followed in his footsteps!
“Although I’m from Lancashire I feel like a Geordie at heart and love the place I’ve called home for the past 10 years. I am sure ‘Geordieland’ and my blog will help inspire locals and visitors to really explore all the brilliant experiences I’ve truly enjoyed jumping into over the last few weeks.”