Tourism businesses in the Scottish Borders hope Madonna’s concert in Edinburgh this summer will bring money flowing into the area.
Hospitality chiefs expect an extra £55m to be pumped into the economy when Madonna plays her first ever Scottish concert at Murrayfield on July 21.
Her Highland wedding to film director Guy Ritchie at Skibo Castle in Sutherland in 2000, boosted tourism in that area.
Edinburgh City Council has welcomed the news that the singer and actress will be in the Scottish capital. The Edinburgh gig is one of only two UK dates on her upcoming world tour.
The 53-year-old’s concert comes when Scottish tourism officials will be working around the clock to entice visitors north of the Border during the London Olympics, which begin a week later.
Graham Bell, spokesman for the Edinburgh Chamber of Commerce, said: “It’s going to be fantastic for Edinburgh and fantastic for Scotland when a superstar like Madonna comes to play the city.
“Many people coming will spend money at Murrayfield for the evening, and accommodation for the night. It’s hard to put an exact figure on it, but it could be as much as £60m.
“The paucity of the return for Scotland from the Olympics, despite what was promised, will be rebalanced if things like this can be made to happen.”
Steve Cardownie, festivals and events champion at the City of Edinburgh Council, added: “We are delighted to welcome Madonna to Edinburgh. The city has an excellent track record of hosting world class events and festivals and will be a truly fitting place for such an international star to entertain the thousands of Scottish fans this summer.
“Aside from the substantial benefit this will bring to the economy, the concert will reinforce Edinburgh’s place on the national and international stage as an attractive place to live, to visit, to study and to invest in.”
Tickets for the Edinburgh show go on sale on February 10 from.livenation.co.uk.
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