In line with the Hertz Corporation’s European roll-out, the Hertz office at Newcastle Airport and the Newcastle Van Supersite are to be revamped in 2014, along with many others across Europe and the world.
The will be part of a worldwide remodelling operation that has seen flagship stores at Paris Saint Ferdinand and Frankfurt Airport in Europe, as well Hertz’s UK flagship store at Marble Arch in London.
So what should Hertz customers expect at the Newcastle locations?
As illustrated by the work done at the Marble Arch location, technology is very much part of the future of Hertz. Indeed, the London store includes a number of different ‘zones’. These include a ‘Recharge Zone’, which allows customers to recharge their mobile phones, tablet devices, or laptop computers. A ‘Discovery Zone’ allows both tourists and London residents alike to learn about the city and find information about what’s on.
Finally, the store also includes a ‘Kids’ Zone’, which enables customers to have their children occupied while they go through the process of hiring their car or van.
The Marble Arch store has also been streamlined, with a new open-plan showroom that features what the company has described in press releases as a ‘concierge-style service’ that provides customers with complementary Wi-Fi access, as well as convenient self-service kiosks that connect with agents via a video-link.
Hertz International’s Group President, Michel Taride, has referred to the ‘overwhelmingly positive’ response to the Marble Arch store going on to refer to the fact that the London store has signalled wider changes throughout the world, and so it may be assumed that similar changes will be made to the stores in Newcastle at some point this year in order to fulfil the company’s plan to listen to their customers and ‘implementing solutions to meet and exceed their needs’.
Hertz has been lauded for its sustainability program, which has seen fuel-efficient cars with low emissions rented to customers by the hour in a bid to reduce its carbon footprint.
This program is set to be extended with the revamped Newcastle stores that will use recycled content for building materials and finishes , as well as water-saving fixtures and by recycling ‘general and automotive wastes’.
As well the two Newcastle locations, ‘brand updates’ at the Aberdeen and Heathrow Airports in 2014.