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Sustainable tourism seminar

Other posts by  |  Frances Whitehead on Google+ |  January 12, 2012 | 0 Comments
Northumberland is set to explore sustainable tourism © Gavin Duthie

Northumberland is set to explore sustainable tourism © Gavin Duthie

Northumberland’s tourism businesses are set to learn about gaining a competitive advantage by being more sustainable.

A two-day event is being organised by the North Northumberland Tourism Association, with support from the Northumberland Coast Area of Outstanding Natural Beauty Partnership and the Northumberland National Park Authority.  Businesses will also learn how to share and develop ideas with others.

Manda Brookman, director of the Cornwall Sustainable Tourism Network (CoaST), will explain the ethos behind that county’s successful network and chair a series of presentations from experts on topics that affect tourism businesses.

Topics will include reducing waste and energy bills, walking and cycling, local food and seasonal produce, landscape, communication and marketing, finance and much more.The event will be an opportunity to share and learn from these ideas with others who work in tourism. Lunch will be provided, as a way of showcasing and enjoying some of Northumberland’s wonderful local produce.

Jeff Sutheran, chair of the North Northumberland Tourism Association, said: “I’ve recently been to Cornwall to look at their sustainable tourism network and meet some of their ambassador businesses, and I came back to Northumberland really enthused.

“There are so many similarities between Cornwall and Northumberland and there is so much that the tourism industry in Northumberland could learn from them. Establishing a network of sustainable tourism businesses in Northumberland like the CoaST network is a priority, and this event will kick-start our network.”

He explained: “The first day is an introduction to the issues of sustainable tourism and why they are important. We’ll also be looking at what we could achieve here in our own region. It’s open to anyone involved with tourism in Northumberland and the Scottish Borders.

“On the second day, those individuals and businesses who are prepared to get their sleeves rolled up and become an ambassador for sustainable tourism in Northumberland will meet, to make a Northumberland sustainable tourism network happen,” said Jeff. “This event is not just for tourist attractions or accommodation businesses, we want to encourage people from the retail, food and drink, transport and travel and activities sectors to come along too.”

The event is set for March 6 and 7 at be at Berwick Guild Hall and run between 10.30am-3.30pm. It costs £10 per person to attend.To book a place, send an email to or call Iain Robson at the Northumberland Coast AONB Office on 01665 511 206.


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