The Centre for Life has appointed a new sales executive.
Sheila Smith previously worked for Marriot hotels, The Vermont and Jesmond Dene House.
In her new role, Sheila will be responsible for promoting Life’s conference and catering facilities as well as the extra ‘dimension’ that comes from being part of a science village, complete with one of Newcastle’s premier visitor attractions.
She said: “I have naturally veered towards the corporate market throughout my sales career and from even earlier roles in the travel industry and hotels. Customer service skills are at the core of everything I do.
“The job at Life appealed to me because it’s a new challenge. I have attended functions here as a delegate and remember it being a positive experience.
“Now in the role I want to fully capitalize on what we have here. Life isn’t just room hire; we can incorporate other elements such as events in the North’s biggest planetarium or Life’s forthcoming 4D Motion Ride.
“We also have a changing programme of exhibitions, and in the winter, open air skating too. All of these activities from the Life ‘menu’ can be incorporated into a programme to make a visit to Life unforgettable.
“And last but not least we’re next door to Newcastle’s Central Station and have over 600 spaces within the Times Square car park.
Sheila continued: “Corporate clients these days are mindful of budgets and conscious of how they spend their money. Here at Life, as an educational charity, profits go straight back into that charity to fund our public engagement programme which is tremendously successful at popularizing science to all age groups and particularly families and schools.
“It’s a unique selling tool for me.”
Sheila, newly married, come from Sunderland and harbours a not so unusual hobby.
“I’m a Sunderland supporter (of course). My first job when I finished Durham College was as the commercial assistant at Sunderland Football Club in the days before football became a multimillion pound industry.
“I helped with the accounts and wages, sponsorship and advertising, and to this day I am, and will be, a lifelong supporter.”
Category: Industry news