VisitScotland was at Floors Castle in Kelso earlier this month to film its new Surprise Yourself advert.
With a voice-over by television historian Neil Oliver, the advert will be shown on television and cinemas across the UK from January 2012 and will be designed to encourage people to come to the Scottish Borders for a break.
Using well-loved Scottish icons, the VisitScotland Surprise Yourself adverts highlight what the Borders can offer for a holiday or short break.
Regional Director at VisitScotland, Sandi Hellowell, said: “With 2012 being the Year of Creative Scotland, a year-long celebration of Scottish culture and creativity through events and initiatives around the country, it is fitting that one of the region’s icons, Floors Castle, will feature in the new VisitScotland Surprise Yourself television commercial.
“The Scottish Borders has a great deal to offer visitors and promotions such this are an important part of showcasing this beautiful part of the world.”
The Surprise Yourself campaign has generated an additional economic benefit for Scotland of £89.9m since it launched earlier this year, the best ever results for a VisitScotland domestic campaign.
The adverts have been extremely well received, with a survey revealing that 70% of people find the adverts more emotionally engaging than previous VisitScotland campaigns.
Category: Industry news